Calculating RFM Analysis for Your Entire Business
How Putler analyzes purchase recency, order frequency, and monetary spending across all stores to score customers 1 to 5.
Calculating RFM analysis for your entire business is simple and quick.
Steps to calculate RFM analysis for your entire business
The RFM chart provides you the number of customers falling in each segment. But inorder to view each customer individually, here’s what you do.
- Go to the customer dashboard within Putler
- Adjust the date range to the year your business began.
- Once the dashboard refreshes, click the RFM segment you want on the chart
- All the customers belonging to this segment will be loaded.
- You can now scan through these customers or export it as CSV